Marketing needs to be more than strategic. Today, it needs to be precise. Delivering the right message to the right audience at the right time is much like a scientific discipline that must be honed and enriched with ample experience. It is this experience that allows Proof in Media to offer superlative media services to the marketplace.
Our goal is not just to help clients achieve ambitious marketing goals and improve ROI, but to also help them achieve a degree of perfection in their marketing that elevates and distinguishes their brand.
Our services include superior planning and buying for local, national and international markets, as well as marketing consulting, negotiation, and proofreading. Our scope encompasses all forms of traditional, social, and digital media, including new and emerging media options.
Let Proof in Media improve your ROI. Consult with us today.
MARKETING CONSULTING
Without a solid marketing strategy as a foundation, advertising cannot be efficient or effective. This is why PIM takes the time to learn in-depth about your industry, goals, USP and challenges. This allows us to formulate marketing and advertising plans that are perfectly attuned to your unique needs.
CHANNEL STRATEGY
With so many media options available today, delivering the right message to the right audience requires insight and experience. Our strategies are custom-tailored to your goals and budgets, and designed to maximize impact and cost-effectiveness.
MEDIA PLANNING/BUYING
Experienced media buyers don’t just buy what’s being sold. We ask the right questions and negotiate the best price, strategic placement, and added value from the source. This is how you get results and true ROI from any buy, whether traditional, digital, or social.
PROOFREADING
Any proofreader can check for grammar and spelling. But only a true marketing specialist can also evaluate content, clarity of message, style, consistency, design and layout – all key to elevating your brand and making sure your marketing efforts are effective in delivering your message.
Bio
Amy Zigelman
Proof in Media was founded by Amy Zigelman to deliver strategic marketing and advertising consulting services, including media strategy and buying for digital, social, and traditional media, as well as content and design oversight.
Prior to founding her own firm, Amy was Channel Strategy/Media Director at dg Communications Group, a position she held for over 10 years. At dg, she planned and managed over $1 million dollars in annual advertising budgets for clients in a vast variety of industries, from Automotive to Non-Profit, Retail to Medical, Business-to-Business to Consumer Products and Services. Earlier in her career, Amy gained extensive experience in marketing communications, advertising and production at New York and Tel Aviv advertising agencies, as well as from the corporate side at the largest privately-held high-tech company in Israel, RAD data communications. As a testament to her abilities, both dg and RAD remain current clients for her varied services.
Amy holds a bachelor’s degree from the City University of New York, Baruch College in Marketing and Advertising, and is a graduate of the nationally renowned Bronx High School of Science. She is also a volunteer, serving as Member Services Director on the board of the Executive Women’s Golf Association Palm Beach Chapter since 2014.